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Sunday, July 21, 2024
Context
Protein.com came to use in late February, frustrated with their Google ads.
They were managing them entirely in-house, and knew they could be seeing better results.
They were seeing great results with meta, but just couldn’t get Google to work.
They came to us doing about £1k/week on paid search, but in truth it was even less than that due to the crazy conversion tracking issues they had
Methodology
We setup a simple 4 campaign structure, covering the entire marketing funnel.
YouTube shorts generated new interest in the products and the brand…
Whilst Performance Max & shopping nurtured that traffic into conversions.
Finally, branded search was there to defend against competitors and maximise existing customer LTV.
Sometimes, simple is all you need.
Results
After a couple of months we began to aggressively vertically scale this structure.
The results were awesome.
The brand is now comfortably sitting at £45k/m ($60k/m) on Google because of our strategy.
Conclusion
So what’s the takeaway here?
Paid social is awesome, but it's even better with a strategic dose of paid search thrown in the mix!
Get Your Action Plan.
Book your free call to see whether we're a good fit for eachother. If we believe we're a match, our team will create a Free Google Ads Audit or Action Plan to demonstrate specifically how we'll scale your brand.
"Working with the guys at the paid search company has been effortless... They've increased our spend by over 20x, and this has all been profitable!" - Toby Gilbey, Founder @ theponyjet.com
Toby Gilbey, Founder @ theponyjet.com
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