Njord Gear is a company that specialises in creating smartwatches for men who love spending time outdoors.

They had been running their own Google ads for almost a year and were seeing ok results. However, they wanted to scale their account and see more profit while also getting back some of their time.

This is where our team came in to help.

When they came to us, they were spending around $70k per month and getting a 1.97x ROAS. In short, they knew they could be doing better on this platform.

We launched a new performance max campaign with feeds while phasing out the old ones. This new campaign was designed to help Njord Gear reach their target audience more effectively and efficiently. 

We also launched a 'catch-all' shopping campaign to maximise spend on the shopping network as the new pMax campaign got up and running. Finally, we leveraged YouTube shorts to increase overall search volume.

One of the key factors in our success with Njord Gear was our ability to understand their target audience. We knew that their ideal customers were men who loved spending time outdoors, so we tailored our campaigns to reach this audience. We also made sure that our ads were visually appealing and showcased the features and benefits of their smartwatches.

The results were impressive. We were able to help Njord Gear scale their business by increasing their monthly revenue by 78%. This was a significant improvement over their previous results. Additionally, we were able to improve their profitability by increasing their ROAS from 1.97x to 3.3x. This meant that they were seeing more profit from their ad spend, which was a big win for their business.

Overall, our work with Njord Gear was a great success. We were able to help them scale their business and see more profit while also freeing up some of their time. If you're looking to improve your Google ads results, consider working with a team that understands your target audience and can help you create effective campaigns.